Back in the day, when you had to come up with a valentine for everyone in your class, it was enough just to sign your name twenty times…and maybe tape on a heart-shaped sucker. You didn’t have to come up with a valentine message.

Some people have no problem coming up with what to write in a birthday card. Just hand them a pen and they’ll effortlessly scribble down birthday wishes that prompt a sweet sigh or an appreciative hug.

Really? A love letter? Yes, really. Sure, in this day and age, your options for how to say “I love you” are endless. You can text it. You can email it. You can say it face to face. You can write it in flour on the countertop, take a photo, and post it to Instagram. You can scribble a love note on a napkin and tuck it in a lunch bag. If you’ve got the courage, you could even write a song and serenade your sweetie.

Here’s to lasting love! From still-newlyweds toasting with wine glasses they opened on their wedding day a year ago to busy parents scrambling to find an anniversary babysitter to a gray-haired couple holding hands over anniversary pancakes and coffee…that kind of enduring commitment is always something to admire and celebrate.

Imagine yourself in the parking lot walking in to your friend’s wedding reception—pen in hand, necktie/pantyhose in a twist, desperately trying to think up a warm and meaningful personal message to write in your wedding card for the happy couple. One would hope you’re not really that last-minute, but even if you are, our friendly writing staff can help.

Hooray for all the moms in our lives! Hooray for the mothers, grandmothers, godmothers, stepmothers, mothers-in-law, aunts, wives, partners, sisters, friends, fellow moms, mentors and women who love with a mother’s heart.